Enterprise SEO

Enterprise SEO is all the buzz right now with the Panda update aka Google’s changes to its search algorithms. Here are an interesting article forwarded to me by a client and presentation which capture Enterprise SEO in all its buzzyness.

The Ultimate Guide To Enterprise SEO

Best quotes from this article:

It is not uncommon for Enterprise SEO efforts to take at least six months before anyone sees the needle move…

By managing the yield of every Web-facing activity to account for its search engine net effect, the cumulative yield of your “chain” will outperform your competitors over time…

A presentation by by Tom Critchlow
From the SEOmoz #mozcation in Peru 2011