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Category Archives: SEO

How to Identify Bad Backlinks

As I continue my digital marketing promotions for Wisconsin Dental Solutions (a Madison and Sun Prairie dentist office I help with at work), I am on the search for building relevant dental related backlinks and removing bad links which point to the dentist office’s website which may be harming the search rank.

Below are some tips for identifying bad links which can be removed using the Google Webmaster Tools disavow tool or by contacting the site owner (be polite) directly (you may have to do this up to three times).

  • Websites or directories with no apparent niche.
  • Blogs which look like spam or blogs with spammy comments.
  • Websites which are totally not related to your website’s specialty.
  • Websites which have no social activity.
  • Websites which are just simply article directories.
  • Sites which have links to suspect country codes.

How to discover bad links?

1938 Spam advertisement from the Gallery of Graphic Design

Sources: SearchEngineJournal.com, The Gallery of Graphic Design, Video by Matt Cutts

 

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Posted by on February 14, 2014 in dental marketing, SEO

 

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Where to submit a press release

event-brite

Event marketing is an integral function for many businesses. This list begins to touch on a few broad locations to submit event news from your press release. For more specific targeting, use our friend Google to locate your niche market event calendars and news channels.

First start by leveraging the power of backlinks. Come up with a set of long string keywords and integrate those naturally into your event press release content and post the event to Eventbrite.comEventful.comPlancast -

Local Newspapers

Local news print websites sometimes have an event calendar you can submit to.

Forums and Discussion Groups

Find the right forums for your target audience and share your event news.

Local Business or Civic Organizations

If you are a member of your Chamber of Commerce or Better Business Bureau, find out if they have an event calendar that you or they can post to on your behalf.

Blogs

Does your website have a blog? If not, it should! This is a great place to post your event content and begin loading up on social markers by sharing the event news on social media accounts.

Press Releases

Share your press release on PRWeb and PitchEngine.

Sharing on Social Media

Social markers (aka likes, retweets, pins and shares, etc) are one of the 3 pillars of Google SERPs. Make sure your event news is being shared by others. If you are running the whole marketing show by yourself, use a tool like SocialOomph to schedule your social marketing posts ahead of time.

Pinterest can be a great place to promote an event using these instructions:

  1. Create event Board
  2. Add event banner/logo and images as Pins
  3. Add event infographic (get this created on Fiverr)
  4. Redirect pins to event landing page
  5. Give calls to action in pins to influence repins

Other Dofollow PR8 social bookmarking sites

Just a note about social bookmarking. Google and Bing! can detect spamming when you bookmark the same site many, many times in one sitting. Stretch these out, a few each day.

 
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Posted by on October 30, 2013 in Business and Marketing, SEO

 

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