My Etsy shop marketing rant

Here’s my rant on what Etsy shops need to be doing right inspired by:

When filling in artwork for your profile pic, banner and products: are you branded and do your photos look professional? Fill in and use as many pixels as you can on your Shop art.

Don’t skimp on the details!
Make sure to complete to your best ability all the profile fields and shop policy pages. People want to know you are with it and not a total slacker. Make sure you fill in ALL the tags and did you do your homework on good search terms for the Etsy products?

Is your shop using Shipping Profiles? Do it. This will save you time and money.

Try to imagine what Joe Blow will be Googling when he looks for your products. Are you writing your shop and products’ copy with search in mind?

Sharing is caring. It feels good to give.
Use social media to drive buyers to your Etsy shop. Pinterest. Done. OK, Facebook too.

My shop on Etsy is WisconsinBrewingHops

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Artists/Musicians Incubator Space now available

Would you like to participate in co-op’ing a shared artist studio and/or music practice space in Mineral Point, Wisconsin?

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Posted by on November 10, 2014 in Live from my head


Secrets to promote your etsy shop- Marketing Treasuries

I sell hops on for brewers, midewifery clients (for tea), for insomniacs and to a select few crafters creating wedding decorations. I work hard to promote my etsy store via other Etsy sellers, on Pinterest, Facebook and other social websites. Which works well. The hops sales are small with little volume leaving my freezer via USPS. Here are some secrets I use monthly (sometimes weekly) to promote my Etsy hops store.

Etsy Treasuries

What is a treasury and how to promote them?

Treasuries are a showcase featuring your item and items from 15 other shops. Picked from the millions of items being sold on Etsy, every treasury is an honor to be a part of for the featured shops.

Why would you want to promote a treasury?

When you create a treasury and add an Etsy seller’s item to a treasury, the seller gets a notification. Each seller is encouraged to interact with the items in the treasury. You can choose if or how you want to promote a treasury you are featured in. Most people choose to promote because they are promoting their own item. Promoting a treasury that you are featured in (sharing, liking and favoriting the individual items in the Etsy treasury you are featured in) is just another way to get their item seen.

How can I promote my Etsy shop?

  • Favoriting the treasury
  • Faving the items in the treasury
  • Commenting on the treasury
  • Commenting on the other items in the treasury
  • Sharing the treasury to etsy teams that you belong to
  • Sharing the treasury to pinterest, twitter, facebook, google+, etc.
  • Other social media websites which are popular with the MILLIONS of users ie Etsy sellers and Etsy buyers include: Wanelo, StumbleUpon, Twitter, Facebook, GooglePlus, Weheartit, Polyvore, with shares to Tumbler and Blogger.
  • The list is very long, get creative!
    Wisconsin Hops on Etsy and how to promote your shop
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Posted by on October 17, 2014 in Wisconsin and Midwest Hops


Tags: , , , phishing email scam


Here is an email that came through Gmail which I had to call tech support on as it seemed fishy, interestingly it turned out to be a phishing scam, don’t click on the link! 

———- Forwarded message ———-
From: GoDaddy <>
Date: Mon, Oct 13, 2014 at 2:21 PM
Subject: Status Alert: Code:736581

Dear Valued GoDaddy Customer.

Your account contains more than 1256 directories and may pose a potential performance risk to the server.
Please reduce the number of directories for your account to prevent possible account deactivation.

In order to prevent your account from being locked out we recommend that you create special tmp directory.

Or use the link below: THIS FOR YOUR SAFETY!

GoDaddy technical support. (NOT)

- – – – – – – – – – – – – – – – – – – – – – – – -
Copyright (C) 1999-2014, LLC. All rights reserved.

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Posted by on October 13, 2014 in Spam & Scams


Tags: , , ,

Dr. Jeffrey Dean welcomed at Sauk Trail Dental

Sauk Trail Dental near Port Washington, WI welcomes Jeffrey Dean DDSSauk Trail Dental serves local patients in Saukville and Port Washington, Wisconsin (just north of Milwaukee).  This past June, the dental practice announced the addition of Dr. Jeffrey Dean to their team of professionals. Read more at the Sauk Trail Dental blog.

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Posted by on October 9, 2014 in Live from my head


Fatty Matty Brewing Cherry IIPA


This homebrew has been a long time coming. It started as a Cherry Pale Ale made by our last hopyard intern, Ian Bottorf (thanks Ian).  The Pale included cherries fermented from the Dodgeville  farm and brewed in August 2013 a week or two before the shipyard brewfest(thanks y’all). The beer shown in this pic was the above mentioned cheery pa blended with a double IPA. made on the farm and bottled at our new Mineral Point residence. Yes it’s so good.

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Posted by on September 23, 2014 in Live from my head


Commercial hops ebook

For anyone interested in growing commercial hops… I’ve put together an eBook Which is available on Etsy at
Thank you for using Picture and Video Messaging by U.S. Cellular. See for info.

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Posted by on September 11, 2014 in Live from my head

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